Communication and Collaboration – Tool Commercials


1. Have you set up 3 social media tools and your “” page? It is due today.
2. Your “Social Media” project (all parts except STEP FOUR) is due Next Monday.

  • Please, seamlessly link your reading (why you chose this reading and what you learned), your choice of social medial tools, and your strategies. Read directions from Wednesdays’ class. You may want to take a loot at this example from Maymester.
  • Create a “Web” page (not an “announcement page”) named “Social Media” and present all the parts from STEP ONE through STEP FOUR in this “one” web page.
  • Also, please remember that you will revisit this project at midterm and the end of the semester. Continue working on this project throughout the semester, and don’t forget your short and long-term goals!!
  • Scoring Criteria for the Social Media Identity Project include:

– Timely submission
– Relevant insights from readings
– Understanding of media chosen
– Reasonable social media strategies
– Efforts on growing social media identity

3. Today we will start working on creating a tool commercial or infomercial which combines information and commercial. What is an infomercial anyway? Let’s take a look at this video.

PART ONE: Introduction to a Tool Commercial (Infomercial) Project
(Due Wednesday 2/6/2013)


You’ve been hired by a tech company to develop a commercial for one of their products. The company thinks that their tool will really benefit communication and collaboration in classrooms – but teachers aren’t really aware of their product. The company needs you to develop a 1-minute infomercial about their product to convince teachers that the tool will benefit students. The purpose of your infomercial is AWARENESS – it is not a training video.

There are many communication and collaboration tools. One of my favorite places to search for new tools (that are free) is on the Go Web 2.0 site. You might try exploring under the “kids”, “collaboration”, and/or “communication” tabs on this site will show you some additional tools you might want to learn more about. Another great place to look is Edutecher. And the Matrix lists some tools as well.

Here’s a list of even more tools that you might find interesting:



Here are the steps that you would follow while you create a tool commercial:

Step One: Select one of the tools listed above (or one that you found on your own) that you would like to explore. You’ll let me know which tool you want to choose by 2:00 pm today using this Wallwisher. Spend some time exploring the tool and think about how you would explain this tool to someone else.

Step Two: Start thinking about what you will include in your tool commercial. Who is the audience? What are the features? Do they address NETS for Communication and Collaboration or Egbert Chapter 3?  Why would a teacher, parent, administrator, resource teacher, and/or student use it?

Step Three:  You’ll be using Jing to share what you know about your tool so you’ll need to download Jing and create a account to upload your recording. First, watch the tutorial on capturing video. Then watch the tutorial on uploading your video and getting a link to it for your webpage. (Should you need more help, you can view tutorials for most every aspect of Jing here.)

Since you’ll want to record, you’ll need a microphone. If your computer has a webcam, then you have an internal mic to use. If you don’t know if you have a mic – start working on your infomercial – Jing should be able to locate your mic – if it doesn’t, then you likely don’t have one. You can get a cheap one at Walmart for less than $10. You’ll find them on the same aisle as the headphones. You can check out a microphone for 5 days from OIT in Aderhold.  It’s in rm 232 and you just need your student id.

Step Four: Create your infomercial. Using Jing, take us on a visual tour of your tool and tell us some of the things you thought about in Step Two of this task. Some students create powerpoint slides to share, others just navigate through the tool as they talk about it. Please don’t conduct a “training session” – we don’t have to know all the ins and out of the tool. We just need to want to use it.  It’s an informercial – sell the product!! With Jing you’re limited to 5 minutes – but if you can say it best in 1-2 minutes, it’s completely okay. Remember, the funnier the better! (see this video)

Step Five: Using the steps to uploading your video from the tutorial you watched in Step Three – you’ll add a brief description and a link to your infomercial on a new webpage that you create called, “Tool Commercial”  (Note: you’re creating a new webpage – NOT an entirely new website. Just login to your webpage and click “create new page”).

**You may want to see how other students have done this project. Here is one example from the last semester. Scoring criteria include:

– Appealing to the audience (teachers) in a specific domain
Addressing NETS for C& C or implications from Egbert Chapter 3
– Understanding the media chosen
– Look & Feel
(including humor; a eye-catching title; interaction with the audience, etc.)

Would you like to add others……?

TODAY: 1. Make sure to post your tool choice before 2:00 today (here on the Wall).  If a tool has already been selected twice, please choose another one.


1. Your Social Media Identity report is due Monday.
2. Monday’s class is independent work time. The lab will be open if you need my help or need to use the computers. You also have the option of checking out a laptop and/or microphone from OIT in rm 232. I will be here in the lab grading your assignment and leaving comments. You can reach me via e-mail or Google chatting as well.


1. Your Tool Commercial is due Wednesday (2/6/2013) at the beginning of class. We will share some of your commercials.

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