Communication and Collaboration–Creating Your Social Media Identity


1. Your collaborative writing and social media readings are due today.
2. I haven’t completed grading of your learning environments, but I left comments for a minor revision for some of you. Check the assignment checklist.
3. Add me to your Portfolio site so I could leave comments on your postings. You can “kick me out” at the end of the semester 🙂

PART ONE: Technology-supported communication and collaboration

1. Experiencing Collaborative Writing

Last time, you’ve worked on collaborative writing regarding Egbert Chapter 3. Choose one spokesman and present your group work to class. Is there any question or comment from the original group that created the question? How did you like the collaborative writing? What worked and what didn’t? What can we do to facilitate this process? Think about content, time, technologies, participant, roles, and learning focus as Egbert suggested. Here is a little Powerpoint to talk about that framework.

2. NETS Standard for Communication and Collaboration

Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others. Students:

a. interact, collaborate, and publish with peers, experts, or others employing a variety of digital environments and media.

b. communicate information and ideas effectively to multiple audiences using a variety of media and formats.

c. develop cultural understanding and global awareness by engaging with learners of other cultures.

d. contribute to project teams to produce original works or solve problems.

This is what is expected of 21st century learners. How can a teacher do this and still make sure students understand shapes, the causes of the Civil War, parts of speech, and the phases of the moon? And don’t forget – they are supposed to differentiate, be culturally responsive, make sure materials are accessible to all students and a host of other expectations. Oh – and the learning should be engaging to students. Can technology help or hinder the process of communication and collaboration in K12 learning environments? Let’s watch a video of a classroom project that focuses on communication and collaboration (maybe). Here is an e-mail from a high school student that calls for help outside his class. Can we create a learning community beyond the wall of class using technology?

PART TWO: Creating Your Social Media Identity

The first communication and collaboration project is creating your social media profile and strategy. You will be asked to choose three social media tools, and you’ll be using these tools to build a professional identity – so if you already have a personal Twitter account – think about having a separate one for the professional topics. The task has several parts. Please make sure to read the directions carefully and complete all required tasks. Remember, this project is worth 5% of your final grade – take it seriously.

1. Step One: Reading About Social Media (due Today, 1/30/2013)

What do others think about social media tools? What are they doing anyway? Visit my Pinterest.

I asked you to think about what it is you want to know about social media, and find your own article. By now, you should have created a new page on your website called “Social Media,” linked to the article you found, and written a brief explanation of

  • why you chose that topic
  • how you found the article (2 or 3 sentences)
  • and 3 or 4 paragraphs about what this article means to you, how it informs your understanding of social media, and what is in the article that you will use in your profession.

If you plan to submit it by Friday, make sure to use your late pass.

2. Step Two: Exploring Social Media (due Friday, 2/1/2013)

There are many different social media tools – and to have a social media identity, you don’t need to actively use all of them. I’ve created a list of nine social media tools – you will need to choose 3 tools to begin to create your social media identity. You’ll be using these tools to build a professional identity – so if you already have a personal Twitter account – think about having a separate one for the professional topics. If you have another social media tool you’d like to use and it isn’t listed here – feel free to include it. These tools aren’t linked because you simply need to type the name of the tool into your browser address bar and it will take you directly to the tool. If you need help creating a profile on one of these sites – please email me.

Facebook          LinkedIn          YouTube          Twitter          WordPress          Blogger

Vimeo                Pinterest          Google+          FourSquare    Instagram

Once you’ve created accounts for your 3 tools, share your social medias using “” ( ; it’s an easy way to create a single page website to share your social media sites with others. Here’s an example: Link the “” address to your “Social Media” page.

3. Step Three: Building a Social Media Strategy (due Monday, 2/4/2013)

Now it is time to think about how you might use these tools in your profession. On your “Social Media” web page, set some current and future goals for your identity. These should be realistic goals and should be very specific.  You’ll want one set of goals for each of the 3 tools you chose. Make sure to include a link to your Twitter feed, Pinterest board, LinkedIn profile, etc.

Here’s an example of goal-setting for Pinterest for an elementary school teacher:

**Build a professional Pinterest account around learning centers for a 2nd grade classroom.

  • Immediate Goal: Create a board for each subject area and spend at least 5 minutes a day pinning ideas. Find at least 2 new people to follow each day in order to collect more ideas to pin. Comment on at least 5 pins each day to generate traffic to my boards and to build a network of teachers to collect learning center ideas.
  • Future Goal: Develop my own original learning center ideas and post to Pinterest.

4. Step Four: Growing Your Social Media Identity (We will revisit this project at midterm and the end of the semester)

Now that you’ve set some goals – work on them for the remainder of the semester. On the last day of class you’ll be reporting on how much progress you’ve made towards your goals. So make sure you chose tools that interest you and relate to your profession and make sure you chose goals that are doable. Here’s an example from Maymester.

For the rest of class, we will start working on step two exploring social media. For FRIDAY, set up 3 tools and share them using “” ( Start to think how to grow your social media identity.

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